Search Engine Optimization (SEO) is essential to achieve favorable ranking on a search engine like Google. It determines the amount of organic traffic your website attracts at any time. So, aim at optimizing your blog posts to become more visible to potential customers as they enter specific keywords related to your product or service.
Keep in mind, though, that Google updates its SEO algorithm regularly. They make over 500 changes to the algorithm every year. So, it’s easy, even for a marketing professional, to miss some of the details.
Missing such details can affect your website’s visibility adversely. Also, you’ll likely miss out on one-third of traffic to your site.
On the other hand, if you get things done right, you’ll reap the abundant benefits of improved traffic as well as more sales. Also, today’s effective SEO techniques are all about intent and relevancy.
What are the most proven SEO tricks to optimize your blog posts this year?
Before coming to that, let us help you understand why blogging itself is an SEO tool.
Blogging as an SEO Tool
Blogging for SEO-related purposes is vital. Publishing your blog posts regularly allows you the opportunity to give other blogs content to link back to, target different long-tail keywords, and keep visitors on your website for longer.
Blogging boosts your SEO strategy in the following ways:
– It helps to keep your website current and fresh.
– It keeps visitors on your site for longer.
– It enables you target relevant long-tail keywords.
– It provides opportunities for internal linking.
– It offers more reasons for other websites to link back to you.
Powerful SEO Tricks for Optimizing Your Blog Posts in 2019
Conduct a Keyword Research Before Creating Your Blog Post
After defining your SEO goals clearly, conducting keyword research should be the first step you take to develop an SEO strategy for your blog.
It’ll show you what your potential customers are interested in and what your competition is doing to stay in the game. For each post on your blog, it’s best for you to include a primary keyword and a few related secondary keywords.
You’ll need to use these keywords where it makes sense to do so. Never force a keyword into a sentence where it doesn’t fit contextually – search engines frown on keyword stuffing and penalize this.
Go for long-tail keywords which are less competitive and more likely to attract natural traffic to your website.
Write A Unique Meta Description For Every Page of Your Blog Post
One crucial SEO trick that people often neglect is a meta description for every page on a blog post.
On a Search Engine Result Page (SERP), the meta description is usually the first section of your site that visitors see. For instance, Google displays up to 300 characters on its SERP in the meta description field. Therefore, use your target keyword to figure out a perfect description for your page within a few lines.
Improve Your Website’s Loading Speed
Page loading speed is key to the success of any SEO strategy.
In the recent past, you could get away with a slow site, but, in today’s online marketplace, it can prove fatal to your SEO ranking.
A slow page frustrates users and discourages them from engaging with your website.
Page speed is vital to the operation of search engine crawlers, and as such, Google maintains that site speed is an important ranking factor.
The implication is this: regardless of your site’s content or design, you’d be fighting a lost cause for top ranking if your pages are slow-loading.
How Can You Correct This?
Get rid of unnecessary plugins and extensions. They may be responsible for the slow loading speed. Another critical factor to consider in optimizing your site’s loading speed is the hosting provider you choose, and the plan you decide to go for.
Check out these insights to determine your website’s loading speed. If multiple speed tests show the response time to be more than 2.5 seconds, then you need to hire a better hosting service provider.
Use Powerful Infographics
Infographics are powerful SEO tools, any time. Your blog posts should include relatable content and great design to keep your visitors engrossed.
Ensure both elements (design and content) blend well when creating your infographics.
You may want to consider coupling your infographics with long-form content as a tested and proven ranking trick.
Link to Authority Websites
According to Brian Clark, the founder of Copyblogger, “Linking out to other blogs is critical to growth.”
Just like social media, you may have to share content posted by other people as a means to get them linked to you.
If you want inbound links from authoritative blogs, for instance, consider linking out to these blogs first. Of course, link building is about quality, not quantity. It’s good to link out to content pages that are relevant to your niche.
All in all, link building could help improve your SEO strategy in no time, because Google indexes backlinks.
Post Top Quality Content
Quality blog posts are more likely to attract traffic to your website than those of poor quality. Regularly posting informative content on your blog shows Google that your website is active. It’s also another way to earn backlinks as more people share your content.
Don’t forget: Your blog posts should address customers’ pain points. In the same vein, this allows you to target specific keywords gained through voice searches
Wrapping Up
With these proven SEO tricks, we guarantee a boost in natural traffic to your site that’ll increase your revenue over time.
Instead of creating new content all the time, update old posts to keep up with the latest trends. That way, you’ll retain the backlinks and every other on-site engagement metric.
Finally, focus on using long-tail keywords (e g., Physics textbooks for college students) and not merely head keywords (e.g., Physics Textbooks). Think quality when link-building and optimize your site for the majority of mobile device users.
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This post was last modified on July 25, 2022 7:24 pm
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